About StädWell
StädWell was founded in Gothenburg by Askeey, who saw an opportunity to build a company where professional cleaning meets personal service and where people have the opportunity to develop and contribute their skills.
More than cleaning – a service built on trust
The idea for StädWell grew through meetings with dedicated women with experience in the cleaning industry.
More about our story
They had knowledge, ambition and a desire to do something good. Together, there was a foundation for creating a business that meets customers’ needs while giving people the opportunity to work, develop and be part of something shared.
We want to make it easy to be our customer. It should be easy to get answers, clear what is included and straightforward to find an arrangement that suits your needs. For us, cleaning is not just about clean surfaces, but also about creating a reassuring, smooth experience from the first contact to the finished result.
Founder of StädWell
Meet Askeey – the founder behind StädWell
An entrepreneur with an eye for opportunities and a desire to create something meaningful.
I have always been driven by curiosity, people and the opportunity to build something good. My background spans several industries, including economics, engineering and beauty. These experiences have given me different perspectives, but the same motivation has stayed with me: understanding needs and finding solutions that make a difference.
More of Askeey’s story
The idea for StädWell grew when I met dedicated women with experience in the cleaning industry. I saw both their skills and their desire to develop, alongside a need for professional cleaning services with personal service. That was where I saw the opportunity to create a company that could bring the two together.
For me, a good company begins with the people behind it. I want our staff to feel safe, appreciated and listened to, and our customers to feel that same care in their contact with us.
My vision is for StädWell to grow with quality, clarity and personal commitment, without losing what mattered from the beginning: listening, taking responsibility and making things better together.
Peace of mind at every step
Letting someone take care of your home or workplace is built on trust. We take that responsibility seriously and strive to help you feel secure throughout our work together.
We handle keys with care and responsibility, maintain clear communication and make sure you can easily get in touch when you need us. For us, peace of mind is not just something we talk about. It is something we want to demonstrate through the way we work and treat our customers.
Secure key handling
Your keys are handled carefully and as agreed.
Liability insurance
StädWell has liability insurance.
Background-checked staff
Our staff are background-checked.
Clear checklists
We work from checklists, so you know what is included.
Quality we follow up
We follow up that the work turned out as agreed.
100% satisfaction guarantee
Personal service that listens
No two customers or homes are alike. That is why we believe in listening, being flexible and finding solutions that work in your everyday life.
We want to understand what matters most to you, what your expectations are and how we can adapt our service to meet them. Needs can change over time, and we value an open dialogue so that our work together continues to work well.
We care about the result and your experience
A good working relationship does not end when the cleaning is finished. We are happy to follow up with our customers to hear how they experienced the work and whether there is anything we can improve.
Your feedback matters to us. If something does not meet your expectations, we want to know so that we can listen, follow up and try to find a good solution. Our goal is to build long-term relationships where you feel your views are taken seriously.
Care in every detail
We strive to carry out every job with thoroughness, respect and care. Whether it is regular home cleaning, move-out cleaning or cleaning a workplace, we want to deliver a service that makes a difference in your everyday life.
Today, StädWell helps private customers and businesses in Gothenburg and the surrounding area. We continue to work from the same original idea: combining professional cleaning with personal service, clear communication and genuine commitment to our customers.
We also want to create a working environment where staff feel safe, listened to and appreciated. We believe a good company is built by caring for both customers and the people who carry out the work.
StädWell – personal service, care and peace of mind in everyday life.